Facebook Ads for Charities
We offer Facebook Advertising support for charities and organisations who want to make the world a better place.
Facebook’s massive user base, with over 2.9 billion monthly active users, represents an unprecedented opportunity to connect with potential supporters. By running advertising on Facebook, you allow your charity’s message to spread far beyond your normal social media network, reaching people who might never have discovered your cause otherwise.
Why Facebook Ads matter for your charity
Many charitable organisations struggle with the same challenges: limited budgets, small teams wearing multiple hats, and the constant pressure to demonstrate impact to stakeholders. Sound familiar? You’re not alone.
Facebook advertising offers a solution that addresses these pain points directly. Unlike traditional advertising channels that require significant upfront investment, Facebook Ads allow you to start small, test what works, and scale up gradually as you see results.
With Facebook Ads, you can:
- Boost awareness of your charity, promoting your website and cause to new audiences
- Make your support services more accessible to those who need them most
- Generate donations through targeted fundraising campaigns
- Advertise upcoming events to maximise attendance and participation
- Recruit volunteers who are genuinely passionate about your mission
The Power of Precision Targeting
One of the most valuable aspects of Facebook Ads for charities is the platform’s sophisticated targeting capabilities. This means you can ensure your message reaches those most likely to support your cause, volunteer their time, or benefit from your services.
We use the latest AI-based tools to manage your advertising, with the ability to run micro audience tests and understand more about what creatives are working best. This data-driven approach means you’re not just broadcasting your message, you’re having meaningful conversations with the people who matter most to your organisation.
What’s the process?
Creating effective Facebook Ads for charities isn’t about throwing content into the digital void and hoping for the best. It requires a methodical, strategic approach:
We work together with your organisation
We work together with your organisation to understand what your objectives are. Every charity has unique goals and challenges. We take the time to understand yours, whether that’s increasing donations, raising awareness about a specific issue, promoting an event, or expanding your volunteer base.
Build Advertising Copy
We craft compelling messages that resonate with your target audience, highlighting your impact and conveying the urgency of your cause. The right words can transform casual scrollers into committed supporters.
Manage and optimise your adverts
Facebook Ads aren’t “set it and forget it.” We continuously monitor performance, making real-time adjustments to maximise your results and ensure your budget is being used effectively.
Report and work together to improve your performance
Transparency is key. We provide clear, jargon-free reports that show exactly what’s working and where there’s room for improvement, collaborating with you to refine your strategy.
Refine and repeat
Digital marketing is an iterative process. We apply what we learn from each campaign to make the next one even more effective, continuously improving your results over time.
We usually offer Facebook Ads on a monthly retainer basis, but can also work on shorter campaigns and on account audits. Our flexible approach means we can tailor our services to your needs and budget, whether you’re looking for ongoing support or help with a specific initiative.
Why should I work with you?
We have seen great successes for our clients using Facebook Ads, including helping to fill a mental health nurse recruitment programme for Think Ahead and helping The Devon Clinic improve their treatment room bookings.
Think Ahead
Think Ahead is a mental health training and recruitment charity that changes lives by bringing talented people into mental health social work.
We helped them boost their recruitment numbers through campaigns that connected with the right people. Our research revealed what really motivated potential applicants (spoiler: it wasn’t what they expected!), allowing us to craft messages that spoke directly to the right candidates. The cost-effective approach meant they could reach their recruitment goals without breaking the bank.
The Devon Clinic
The Devon Clinic are looking after Torbay’s mental health. Based in Hyde Road, Paignton, they offer a number of services to help people who are struggling with their mental health.
Kithe were tasked with bringing enquiries in for the Devon Clinic’s room hire offer and running information advertising to inform the local community about the services they offer.
Ready to amplify your impact?
Your charity does important work. You change lives, support communities, and make the world a better place. But even the most important message can get lost in today’s noisy digital landscape.
Facebook Ads for charities can help you cut through that noise, connecting your organization with the people who need your services and those who want to support your cause.
Whether you’re new to digital advertising or looking to improve your existing Facebook Ads strategy, we’re here to help you maximize your impact and make every advertising pound work harder for your mission.