Digital Marketing Auditing and Strategy
Digital Marketing Audits
You may have run some digital marketing campaigns in-house and want to understand more about their efficacy, or have reached a brick wall in terms of performance.
We work with charities across all areas of digital marketing to audit their campaigns and learn with them on how to improve.
How does this work?
We take a deep dive into your data.
We compare this with benchmarks and our industry knowledge.
We provide a set of tangible recommendations for your next campaigns.
We help you implement these changes.
Have a look at our work with Carers UK where we advised on how to improve an information Meta campaign.
Digital Marketing Stretegy
A fully researched digital marketing strategy, based on data, is vital for a charity.
Kithe can provide anything from a one channel strategy, to a full organisational wide digital marketing strategy with an implementation plan and follow up implementation sessions.
We cater individually to every request, however, our normal process consists of:
- Researching your organisation’s current online presence, including analysing any performance data
- Conducting interviews with any involved stakeholders, to better understand the organisation
- Setting digital marketing objectives for the organisation, including goals and KPIs, which are catered individually
- Recommending what digital marketing channels to use
- Planning what activity to run on each channel, introducing a test and learn framework
- Recommending how digital marketing activity should be managed and optimised to produce the best results.
Have a look at our work with the Youth Mental Health Foundation where we built a digital marketing strategy for them.
Youth Mental Health Foundation
The Youth Mental Health Foundation created a groundbreaking online course for parents of children who self-harm – incredibly important but challenging work.
We developed a digital strategy that handled this sensitive topic with the care it deserved. Our approach focused on reaching the right people – parents in crisis – while raising awareness with appropriate, supportive messaging. The strategy gave them a sustainable way to reach parents when they needed help most.