Email Marketing for Charities

Make your budget go further:

When compared with other platforms such as social media and search engine advertising, email marketing tends to be much cheaper and can give you a higher return on your investment. Depending on the number of subscribers you have, some email marketing platforms let you start sending out emails for free.

Connect with your audience:

Email marketing gives you a unique opportunity to communicate directly with your audience and show how their support is making a difference. The email marketing platforms let you segment your audience so you can send out tailored messages which are more likely to provoke an action.

Improve engagement:

Keeping your audience updated helps them feel part of your organisation. By demonstrating your organisation’s impact you can reassure supporters and encourage donations. Sending regular updates to remind supporters of how their money is making a difference keeps your organisation at the front of their mind and can improve loyalty over the long-term.

Track key metrics:

The email marketing platforms allow you to track key metrics like open rates, click-through rates and conversions to optimise campaigns and improve efficiency. This can help to get the Board on-side and ensure your budget is being spent wisely. You can also see things like which links are most clicked on to help you ascertain what kind of content your audience is most interested in.

Strategic consultancy:

We can help you to establish where email fits into your overall marketing strategy to make sure it helps achieve your organisation’s objectives. Using our expertise, we can create custom journeys to streamline processes and drive conversions.

Campaign developement:

Once we have established a solid strategy, we will come up with the right campaign for your organisation. This can include the design, set up and ongoing management. We will continually optimise your campaign for maximum efficiency and ensure you get a solid return on your investment.

Automation setup:

 Using email automation we can send out timely messages at key moments to drive conversions such as personalised thank you messages, and to re-engage laxed supporters. We can help you to set up the right email journey for your organisation to free up time and resources.

What platforms we can help with:

We have experience using a range of email marketing platforms including Dotdigital, Campaign Monitor, Hubspot and Mailchimp. But don’t worry if you are not already using an email marketing platform, we can help you to get started.