Google Ad Grant Agency
Get £7,500 per month free Google Ads spend for your charity.
As a specialist Google Ad Grants Agency, we understand that navigating the digital landscape can be challenging for charitable organisations. Limited resources, competing priorities, and complex technical requirements often create barriers to effective online marketing. That’s why we’ve dedicated ourselves to helping charities like yours leverage one of the most valuable but underutilised resources available: Google Ad Grants.
Many eligible organisations aren’t aware that Google offers charities registered with the Charity Commission, up to £7,500 (approximately $10,000) per month in free advertising. That’s £90,000 annually in complimentary advertising that could be driving visitors to your website, promoting your cause, and helping you achieve your mission. As a dedicated Google Ad Grant Agency, we specialise in helping charities access, implement, and maximise this incredible opportunity.
Unlocking the Power of Google Ad Grants
The Google Ad Grants program provides eligible nonprofits with in-kind advertising through Google Ads, appearing on search results pages when users search for terms relevant to your cause. As your Google Ad Grants Agency partner, we handle the entire process.
However, there’s a catch – the program comes with specific compliance requirements and restrictions that many charities struggle to navigate. Without proper management, organisations risk underutilising their grant or, worse, losing it altogether. That’s where our expertise as a specialised Google Ad Grants Agency becomes invaluable.
Google Grants is a highly effective channel to:
- Boost awareness of your charity, promoting your website for free to those actively searching for related causes
- Make your support services more accessible by connecting those in need with the resources you provide
- Gain donations by reaching potential supporters at the exact moment when they’re most receptive
- Advertise upcoming events to relevant local or interest-based audiences
- Recruit volunteers who are actively searching for opportunities to make a difference
Why should I work with you?
There are a number of prerequisites to keeping a Google Grant account running and Kithe can make sure your account is healthy and managed. The Google Ad Grants program has specific requirements that must be maintained, including:
- Maintaining a 5% click-through rate (CTR) account-wide
- Creating relevant, high-quality ad groups with tightly themed keywords
- Having at least two active ad groups per campaign with two active text ads
- Implementing at least two sitelink ad extensions
- Using responsive search ads with Google’s recommended best practices
Falling short on any of these requirements can result in account suspension. As your dedicated Google Ad Grants Agency, we ensure continuous compliance while maximising performance, allowing you to focus on your core mission rather than technical advertising details.
Working with a specialised Google Ad Grant Agency like ours brings peace of mind and superior results. Our team stays current with Google’s ever-changing policies and best practices, ensuring your grant remains active while driving meaningful engagement.
We have experience managing Google Grants for a diverse range of organisations across healthcare, education, social services, environmental causes, and arts organisations. This breadth of experience means we understand the unique challenges different charitable sectors face and can apply proven strategies relevant to your specific context.
What do you do to set up and run Google Grant ads?
Our comprehensive Google Ad Grants Agency approach covers every aspect of grant management:
We work together with your organisation.
Every charity has unique goals and definitions of success. Before launching any campaigns, we take time to understand your specific objectives, target audiences, and key metrics that matter to your organization. This collaborative approach ensures our strategy aligns perfectly with your mission.
Apply for the grant.
We’ll need some information for you and this is all included in our fee. Navigating Google’s application process can be confusing and time-consuming. As your Google Ad Grants Agency partner, we handle the entire application process on your behalf, from setting up your Google Nonprofit account to submitting the necessary documentation and ensuring you meet all eligibility requirements.
Build advertising copy.
Compelling ad copy is essential for standing out in search results and driving meaningful action. Our experienced copywriters craft messages that resonate with your target audience, highlight your unique value proposition, and inspire action – whether that’s making a donation, signing up for an event, or accessing your services.
Mange and optimise your adverts.
Google Ad Grants come with specific restrictions, including a $2 maximum cost-per-click bid. This limitation makes expert management crucial. Our Google Ad Grants Agency specialists continuously optimize your campaigns, focusing on:
- Keyword research and refinement
Bid management within program constraints - Ad testing and improvement
- Quality score optimization
- Audience targeting enhancements
- Landing page alignment
These ongoing optimizations ensure you’re maximizing your grant allocation and achieving the best possible results within program parameters.
Report and work togther to improve your performance.
Transparency is central to our Google Ad Grants Agency approach. We provide regular, clear reporting that goes beyond metrics to deliver actionable insights. Our reports show exactly how your grant is performing and identify opportunities for improvement, creating a continuous feedback loop that drives ever-improving results.
Refine and repeat.
Digital marketing excellence comes through systematic testing and learning. Our iterative approach means each campaign cycle builds upon previous insights, creating an upward trajectory of improving results for your charity.
Who have you worked with?
As a trusted Google Ad Grants Agency, we’ve helped numerous charitable organizations transform their digital presence and achieve their objectives. Our diverse client portfolio spans small local charities to large national organizations across various sectors.
We understand that selecting a Google Ad Grants Agency is an important decision. That’s why we’re happy to share case studies and references from similar organizations who have benefited from our expertise. These success stories demonstrate our ability to navigate the unique challenges charities face in digital marketing while delivering measurable impact.
Ready to Unlock £7,500 Monthly in Free Advertising?
Click below to speak to us about getting a Google Grant for your charity.