Facebook has become one of the most powerful platforms for charities and nonprofits to reach new supporters, raise funds, and increase awareness.
The platform frequently changes.
Here’s what Facebook offers charities currently:
1. Facebook Fundraising Tools
Facebook provides a range of fundraising tools. These include:
Fundraisers: A charity can register themselves on Facebook to start being eligible for fundraisers. Supporters can then create their own fundraising campaigns, using their chosen charity on Facebook. The campaigns can then be shared between their friends and family.
Birthday Fundraisers: Facebook users can celebrate their birthday by choosing to fundraise for a charity of their choice. Friends and family can then donate to the fundraiser.
Donate Button: Charities can add a “Donate” button to their Facebook page, posts, or live videos.
2. Facebook Ads for Charities
Charities can run adverts on Facebook that link directly to their donation page, to an appeal page, or to any type of page or resource they want to advertise on the platform.
These adverts can be targeted at potential new supporters, or people who have interacted with the charity online in the past, using the Facebook Pixel.
For more information on how charities.wecanhelp.digital help charities advertise on Facebook, visit our Facebook Ads for Charities page.
3. Facebook Live
Facebook Live allows charities to broadcast events, interviews, or behind-the-scenes content in real-time. It can be used for virtual fundraising events, such as live charity auctions, online concerts, or charity balls. During these live broadcasts, charities can use the Donate button to encourage viewers to contribute in real-time.
4. Engagement and Community Building
Facebook Groups: Charities can create private or public groups where supporters can engage with one another, share updates, and plan activities. Groups help foster a sense of community and allow charities to build long-term relationships with their followers.
5. Facebook’s Charitable Giving Hub
Facebook’s Charitable Giving Hub is a dedicated section that highlights different fundraising tools and provides resources for nonprofits. It offers step-by-step guides for setting up fundraisers, applying for donation tools, and integrating Facebook’s resources into their overall fundraising strategy.
Find out more at the Facebook Help Centre.